97 Pct of Americans Ready for Auto Start-Stop Micro-Hybrids

The research was conducted to gain understanding of how consumers view fuel-saving power train technologies based on attributes such as purchase price, fuel economy, annual fuel cost and performance. MILWAUKEE -- New consumer research conducted by Johnson Controls, the world's leading supplier of automotive batteries, finds that 97 percent of Americans are ready for new Start-Stop technology that improves the fuel economy of their vehicle. "This research further confirms that while U. S. consumers are still generally unfamiliar with the technology, Start-Stop vehicles will provide the improved fuel economy and performance they want, at a price that is acceptable to them," said Kim...

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